Thorough consideration is given to traditional management topics such as organization of the collection, weeding, staffing, and policymaking cooperative collection development and management licenses, negotiation, contracts, maintaining productive relationships with vendors and publishers, and other important purchasing and budgeting topics important issues such as the ways that changes in information delivery and access technologies continue to reshape the discipline, the evolving needs and expectations of library users, and new roles for subject specialists, all illustrated using updated examples and data andmarketing, liaison activities, and outreach. Each chapter offers complete coverage of one aspect of collection development and management, including numerous suggestions for further reading and narrative case studies exploring the issues. Technical Services Quarterly declared that the third edition “must now be considered the essential textbook for collection development and management … the first place to go for reliable and informative advice." For the fourth edition expert instructor and librarian Johnson has revised and freshened this resource to ensure its timeliness and continued excellence. Principles of Marketing, Fourth Canadian Edition, Philip Kotler, Gary Armstrong, Peggy Cunningham. Sustainable Marketing - Social Responsibility and Ethics.
Direct and Online Marketing - Building Direct Customer Relationships 18. Marketing Channels - Delivering Customer Value 13. Pricing Strategies - Understanding and Capturing Customer Value 11. Developing New Products and Managing the Product Life Cycle 10. Products, Services, and Brands - Building Customer Value 9. Customer-Driven Marketing Strategy - Creating Value for Target Customers 8.
Business Markets and Business Buyer Behavior 7. Consumer Markets and Consumer Buyer Behavior 6. Managing Marketing Information to Gain Customer Insights 5. Company and Marketing Strategy - Partnering to Build Customer Relationships 3. Marketing - Creating and Capturing Customer Value 2. The author defends that the changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty.
Students may learn how to create customer value and build customer relationships. The work is organized around a customer-value framework. This book aims to show how to create value and gain loyal customers.
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